Wed, 10 Oct 2007

Zoomerang Mobile Surveys

Tonight's going to be a long night. We're doing an upgrade at work today to introduce (in a limited manner) our new Zoomerang Mobile Surveys.

In a way, I'm a bit more excited just to close out some annoying bugs and enhancement requests that have kept me busy, but the mobile surveys are pretty cool.

If any of you are interested in purchasing or testing the service, send me an email to my gmail account and I'll get you the required information.

In a nutshell, here's what you'll be able to do:

Outbound mobile surveys:
Assuming I approve you for this, you can send out surveys to your own proprietary list of mobile numbers to users who have opted-in to receive your surveys.

You basically design your mobile survey using the three question types available to mobile users. If you have enough credits, you can send out to your list of recipients. It's just like sending out a Zoomerang survey to your own list of email addresses, but we're just a bit more strict about approving your outbound capabilities and there aren't as many question types due to phone limitations.

I'm serious about being approved too, I'm a bit harsh when it comes to preventing email spam, I'm about a million times worse when it comes to unwanted SMS. (Don't get on my bad side).

Inbound surveys (with Keywords):
This is a bit more interesting. You will be able to use a SMS keyword to perform inbound surveys in your mobile accounts.

How does that work?

Let's say you work for a championship basketball team and you have a short survey you'd like a bunch of people to take. In your account you could take a keyword like SPURS for example.

Then in one of your games, or on the back of a ticketstub, or on the side of a bottle of Big Red, you could write: "Help us improve our fan experience! Text SPURS to 96625 to take our survey".

The users who do that are opted-in of their own accord (otherwise they wouldn't text you) and are immediately sent the first question in the survey (assuming the survey is still active and your account still has available credits).

Like I said- interesting stuff.

10 Oct 13:02 | /tech | 2 comment(s)

angie wrote:

verizon
bware verizon cens0ring ur txts. http://tinyurl.com/3654wv
10/10/2007 13:45:34

Tim Jones wrote:

Interested in mobile surveys
A few of my clients have been asking about mobile surveys..please drop me some more info...i'd certainly be up for testing the solution. I'm in the UK at the moment but clients are US based does that matter?
10/15/2007 13:14:07

 
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